InMobi’s NZ deep dive gonged at the Smarties

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Global mobile ad platform InMobi has picked up two gongs at the Mobile Marketing Association’s Smarties Awards in New York.

The Smarties recognises mobile innovation, creativity and success.

A New Zealand campaign, Steinlager Pure Deep Dive, won the APAC Bronze Award for Best Brand Experience in Mobile Rich Media plus another Bronze for the Most Engaging Mobile Creative.

The campaign – which was a collaboration between Lion/Steinlager, InMobi, Zenith OptiMedia and Fairfax NZ – focused on William Trubrudge’s world record attempt to free dive (holding his breath) to 102 metres in December last year.

Jon White, InMobi’s regional director and general manager for Australia and New Zealand, said they were delighted for the recognition, particularly amongst competing entries from across the Asia Pacific region.

“It was a fun approach using gamification to simulate the dive on mobile, with users scrolling down their screen whilst holding their breath,” he said. “It was visually engaging, complete with hammerhead sharks and schools of fish, with 82% of users interacting with the ad for more than one minute.”

InMobi also won the accolade of Enabling Technology Company of the Year in Mobile in the APAC awards. Plus a further five awards for involvement in campaigns across Asia Pacific:

About InMobi
InMobi is the world’s most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally. Recognised by MIT Technology Review as one of the 50 Most Disruptive Companies, InMobi reaches over 1.4 billion unique mobile devices across 200 countries.

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