NEW YORK, NY (October 6, 2016): Four the fourth year running, Apple and Google have retained the top two spots in brand consultancy Interbrand’s annual Best Global Brands Report, which was released today and analyses the top 100 most valuable brands from across the globe.
A feature this year is the debut of the increasingly popular Tesla, which made the list for the first time ever at #100. Dior also enters the list for the first time (at #89). Coca-Cola came in third. Overall, technology and automotive brands dominated the rankings.
“Interbrand’s Best Global Brands Report generates great discussion around the world each year, and this year is no different,” said Interbrand NZ managing director Mark Jenner.
NZ brands take notice
“The 2016 report’s focus on the Anatomy of Growth — looking at the building blocks of a growth-oriented business — is something that will be of great interest to brands in New Zealand, and something that’s highly applicable in a market as fast-moving and trend-sensitive as ours.”
Interbrand global ceo Jez Frampton said: “It’s clear the best global brands are not just weathering change, but driving it,” said. “They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”
Apple’s brand value grew by 5% to US$178,119 million, while Google’s brand value rose 11% to US$133,252 million. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the top 10.
The world’s five top growing brands include Facebook (48% growth), Amazon (33%), Lego (25%), Nissan (22%) and Adobe (21%).
With a combined 29 positions, technology and automotive brands dominate this year’s report. Retail is the top growing sector, increasing 19%, followed by the sporting and luxury sectors with a 10% increase.
- For the complete Top 100 ranking, and the report with comprehensive analysis of growth, sector and industry trends, visit www.bestglobalbrands.com.
Methodology
Interbrand says its methodology was the first brand valuation method to become ISO-certified. The ranking is based on three key components that contribute to a brand’s cumulative value:
- The financial performance of the branded products and services
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure earnings for the company
About Interbrand
At Interbrand, we believe that growth is achieved when an organisation has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 29 offices in 22 countries, Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel.
Interbrand is part of the Omnicom Group Inc network of agencies (which includes DDB Group NZ).
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