Dentsu Aegis NZ agency iProspect has won the global performance digital media account for Les Mills International following an agency review.
The win, which includes all global technical and content SEO, programmatic video, and social media makes Les Mills one of iProspect NZ’s largest clients. Previously, the business was handled Contagion and an unidentified UK SEO company.
iProspect will play a key role in driving the take-up of Les Mills innovative new consumer platform, Les Mills On Demand (LMOD).
“We were impressed with iProspect’s strategic approach to data driven performance media and also attracted to its global reach,” said Les Mills International chief digital officer Bradley Moore.
“Les Mills has offices in over 100 countries around the world, so the size and scale of iProspect is a real advantage for us, with campaigns already live across the US, UK, Nordics and New Zealand.”
iProspect New Zealand GM Alex Radford said: “We are really proud of this win, as Les Mills is such an incredible company providing a fantastic product to people all around the globe, all managed from Auckland.”
The win adds to iProspect’s growing portfolio of New Zealand businesses that are competing on the global stage, including Media Design School and Workflow Max.
About iProspect
iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behaviour, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.
iProspect delivers personal, adaptive and valuable digital experiences utilising proprietary solutions including paid & natural search, content generation, data & insights, social media management, structured data and feeds, performance display, conversion optimisation and affiliates.
iProspect is the first truly global digital performance marketing agency, with 2500 employees in 71 offices across 50 countries.
About Dentsu Aegis Network
As part of Dentsu Inc, Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 110 countries worldwide with over 23,000 dedicated specialists.
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