iProspect New Zealand has made two key senior hires, welcoming Nicola Yates as head of paid media and Falk Werner to its downtown Auckland home as digital performance director.
The hires support the continued growth of the digital performance agency following recent new business success, said Alex Radford, general manager of digital media at Dentsu Aegis Network NZ.
Nicola Yates joins iProspect to lead the paid media team across the agency’s growing roster of performance clients spanning search, social, programmatic and affiliates. She has extensive global industry experience having worked in the UK, Australia and Hong Kong in digital-focused for McCann, Zenith, Amnesia Razorfish and Mindshare.
Falk Werner joins to lead a key (unnamed) client after a successful pitch process. He is an e-commerce and omni-channel retail specialist, and most recently held the role of associate digital director at FCB NZ. Prior to that, he worked in his native Germany, heading up digital marketing for Westwing Home & Living.
“We are fortunate and really proud to be able to attract such brilliant and experienced talent as Falk and Nicola,” Radford said. “They have already hit the ground running and have had a incredibly positive effect across team and clients.”
About iProspect
DAN’s iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.
iProspect delivers personal, adaptive and valuable digital experiences utilising proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, conversion optimization and affiliates.
iProspect is the first truly global digital performance marketing agency, with 2500 employees in 71 offices across 50 countries.
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