iSite Media is establishing five new sites for its AURA digital billboards – including expansion into Christchurch. This more than doubles the existing iSite portfolio, which now offers a combined reach of 330,000 people over a two-week period.
The City Gateway sign on Fanshawe St will join The Victoria as the second AURA digital spectacular in central Auckland.
This large format site (5.5m x11m) stands five stories high and is situated on one of the busiest roads into the CBD with a reach of 150,000 people over two weeks. The site is available to book now as part of a launch partner programme and will go live in January.
The Riccarton sign will be the largest digital billboard in Christchurch when it goes live in February. It’s on Riccarton Rd, a major arterial into the city centre. The the 4m x 8m site will reach over 60,000 people in two weeks.
“We’re delighted that the digital vision for AURA that we’ve previously articulated continues to coalesce rapidly,” said iSite ceo Wayne Chapman.
The Audience Collection will also continue to expand with the addition of two further strategically located sites in Auckland and one in Christchurch.
“The addition of a second landmark Auckland spectacular solidifies iSite’s commitment to the nation’s biggest city and most important advertising market, and we are particularly excited to bring cutting edge display technology to Christchurch, a city with which we hold deep ties,” he said.
“Also, the expansion of our audience collection network sites propels us toward our stated objective of creating an urban perimeter comprising key ingress and egress points to reach audiences as they move around New Zealand’s major cities.”
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