Auckland patent attorneys James & Wells – affectionately known in the NZ food & beverage business as JAWS – have enlisted Barnes Catmur & Friends Dentsu to create a print campaign to spread the word on the work their clients and partners carry out behind the scenes.
JAWS acts for the NZ Food & Grocery Council, NZ Food Innovation Network (Foodsouth), Fine NZ Food, NZ Institute of Food Science & Technology, The Foodbowl, and Food HQ.
The law office also intended to shine a light on its muscular food team, who are dedicated to ensuring Kiwis get the most out of their food.
CREDITS
Client: James & Wells
Agency: Barnes, Catmur & Friends Dentsu
ECD: Paul Catmur
Creatives: Will Towle, Tom Anderson
Studio: Alison Curtis
Senior Account Manager: Kate Antjoule
Account Executive: Hannah Stokes
Other credits: James & Wells: Anne-Marie Holder
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