AUCKLAND, Today: JCDecaux has harnessed its out-of-home platform for good, featuring a series of campaigns across its NZ large-format digital network to thank essential workers and everyday Kiwis during the Covid-19 lockdown.
The first phase of the campaign, which launched earlier this month, says ‘Thank You’ to essential workers including neighbours, grocery and dairy staff, farmers, delivery drivers, essential workers, medical professionals and mums & dads.
The second phase saw the Thank You campaign extended to give thanks, recognition and encouragement to everyday Kiwis.
This campaign has featured a range of suburb-specific messages, including:
- Thanks <suburb> for being good neighbours #BeKind
- Good on you parents of <suburb> #HomeSchooling2020
- Keep it up <suburb> #WeAreInThisTogether
- Stay connected <suburb> #UniteAgainstCOVID-19
- Staying in is the new going out in <suburb> #UniteAgainstCOVID-19
The campaign was created by JCDecaux NZ’s in-house creative team.
“A huge number of New Zealanders are unfailingly respecting our lockdown laws – all are true heroes.”
JCDecaux’s Auckland-based ANZ senior insights and strategy specialist, Victoria Parsons, said: “As all of us are facing tremendous upheaval and uncertainty, there are many Kiwis working tirelessly in essential services ensuring we are all cared for.
“There are also a huge number of New Zealanders who are unfailingly respecting our lockdown laws and social distancing regulations, looking after neighbours and home schooling their children as many parents work from home.
“All are true heroes and we are applauding them for all of their contributions – big and small.
“In these unsettling times, our ability to be a platform for good is at its most powerful – which is why we are using our network to say, ‘Thank You’. Our role right now is to help connect, support and educate communities.”
Globally, JCDecaux is also running similar gratitude campaigns across its out-of-home advertising network.
About JCDecaux
JCDecaux has more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Its Australian and New Zealand businesses include 40,000 assets spanning airports, rail, transit, static and digital billboards.
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