SYDNEY, Friday: Jenny Craig has appointed Aussie indie Switch Digital to handle digital media – including “Connected & Addressable TV” – in Australia and New Zealand.
Switch Digital currently handles search and SEO for Jenny Craig and this appointment is a consolidation of the company’s digital requirements. Nunn Media Australia was the incumbent looking after the digital.
Sydney-based Lee Stephens (Switch Digital’s ceo) told Australia’s Campaign Brief: “Switch’s proprietary media tracking and management platform, Audience Connect, is highly effective at driving better outcomes across all digital media for our clients.
“Our new office based in *Auckland also gives us the ability to tailor digital media solutions to the unique New Zealand market,” he said.
“M+AD could not track down Switch Digital Auckland.”
“We are delighted to expand our work with Jenny Craig. By coordinating all digital media types together, we are able to motivate audiences across all channels and screens.”
The Switch Digital statement was released only in Australia.
Jenny Craig ANZ marketing director Rachel Kosmala (a former comms director at OMD Sydney) said: “Switch Digital took on our Search and SEO account in January this year and have proven to deliver.
“Consolidating all our digital channels with Switch Digital made clear sense to improve our digital offering and support our future plans. The team bring a transparent, real-time digital media solution that is essential for driving the growth of Jenny Craig.”
- www.switchdigital.net.au
- M+AD wanted to discuss the ‘unique NZ market’ with Switch Digital Auckland – but we were unable to locate the NZ office or an NZ digital address – they could be contacted only through Sydney.
About Jenny Craig
Founded in Melbourne in 1983, Jenny Craig is one of the biggest weight loss companies in the world. With over 100 centres across Australia and New Zealand and over 600 centres globally, Jenny Craig provides the basics to help members develop a healthy lifestyle.
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