AUCKLAND, Today: Caltex NZ has debuted its new It’s a local thing positioning with a new campaign from J Walter Thompson and Yukfoo Animation.
In Caltex’s first major local communication from JWT NZ, the agency teamed with Yukfoo to produce an animated series of tvcs.
Having debuted from mid-August, the campaign will continue to run across TV, on-demand, digital video, pre-roll, social, radio and at point of purchase.
Caltex markering manager Bronwyn Barberel said: “Our new repositioning is driven from the distinctive difference we have in the market. That our local Caltex stations know what’s important to their community, being run by local people they know their customers, their needs and what makes them happy.
“In Caltex’s first major communication from JWT NZ, the agency teamed with Yukfoo to produce an animated series of tvcs.”
“Along with the great local service, the fantastic fuel deals and neat things we do in our communities all add up to making life that little but easier for our customers. It’s a local thing was developed as a distinctive, down-to-earth campaign platform that delivers this proposition to New Zealanders.”
JWT NZ CCO Justin Barnes said: “To get maximum cut-through for Caltex and build affinity for the brand we needed to bring their unique proposition to life with an equally unique creative approach.
“Using the tongue-in-cheek style of animation this campaign not only allows us to bring personality and relatable humour to the category, but also provides us with a communication platform that can deliver retail-heavy messaging in a way that consumers may find refreshing and engaging.”
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CREDITS
Caltex Marketing Manager: Bronwyn Barberel
Z Energy Brand Manager: Rhys Musson
Caltex Loyalty Campaign Manager: Nyasha Ariyibi
Caltex Marketing Coordinator: Kirsteen Ng
Agency: J Walter Thompson New Zealand
Group Account Director: Tracey Theiler
Account Director: Shaun Rush
Senior Account Managers: Bonnie Shum, Alisha Iyer
Executive Creative Director: Justin Barnes
Head of Planning: Jacqueline Smart
Art Director: Nick Houghton
Copywriter: Rafi Stone
Esther Watkins: Agency Producer
Production Company: Yukfoo Ltd
Animation Director: Alex Dron
Animation Producer: Amy Neave
Music and Sound Design: Liquid Studios
Composer: Peter van der Fluit
Senior Sound Designer: Craig Matuschka
Executive Producer: Tamara O’Neill
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