AUCKLAND, Today: The latest Adalytics report has rocked the advertising world, exposing how brands like Samsung, Honda, Puma, and HP are appearing on sites with illegal content, including CSAM. This has sparked concerns over the safety of digital ad placements.
The report shows that despite heavy investments in programmatic ads, many brands face risks due to insufficient controls and oversight.
“This Adalytics report is shocking, but not surprising. Kargo has a different model to other SSPs. From day one, Kargo has prioritised curation, brand safety, and transparency by working directly with trusted publishers,” said Cam Dinnie, Kargo’s APAC Director of Operations and Strategy.
The findings highlight only Kargo and TRUST X as fully safe SSPs, urging a reevaluation of digital ad strategies.
“This Adalytics report is shocking, but not surprising. Kargo has a different model to other SSPs. From day one, Kargo has prioritised curation, brand safety, and transparency by working directly with trusted publisher.” – Cam Dinnie
“Companies work very hard over years and years to build trust and confidence in their brands. But having their ads appear within pornographic or unsafe content can destroy all that trust in a heartbeat,” said Robert Leach, Kargo’s APAC GM.
“Brands partnering with Kargo through PMPs or the open exchange can rest assured that their ads are served to real people on premium sites – aligning with their values and safeguarding their reputations.”
As social platforms cut safety checks, the risk of harmful ad placements grows, stressing the need for more stringent brand safety measures. Kargo’s strict curation processes and Publisher Scorecard audits exemplify a proactive approach to digital safety.
“Given the concerns raised by this report, now is the time for brands to reconsider their ad strategies and ensure their ads are running in safe environments,” said Arnaud Calonne, NZ Sales Director.
“At Kargo, we offer brands the confidence that their ads align with their values, helping to foster a safer and more transparent ad ecosystem.”
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