AUCKLAND, Monday: Leading outdoor brand Kathmandu launched its Summer Never Sleeps campaign today, in partnership with Special New Zealand.
Summer Never Sleeps aims to highlight summer as “a time for spontaneity, inspiring people to venture somewhere new, dive into the unexpected and maximise every opportunity to live their best summer yet, not only during the day but at night too”.
Produced by Special and Scoundrel, the Summer Never Sleeps film forms the foundation of the creative campaign, following a group of friends on their “quirky” summer adventure from night to day, and into night again.
“Summer Never Sleeps is rolling out across TV, digital, social, out of home and PR in NZ and Australia until 19 November.”
The campaign film follows a group of friends on their summer adventure “from night to day, and into night again, as they roast marshmallows, bike off trail, snoop a merman portrait painting, swim fully clothed, dance, march, and row through the night”.
Special ECD Lisa Fedyszyn said: “Summer Never Sleeps builds on Kathmandu’s brand platform – ‘We’re Out There’ – inspiring a new generation to feel the benefits of being outside, and ties into Kathmandu’s purpose to improve the wellbeing of the world through the outdoors.”
Kathmandu’s Summer Never Sleeps campaign is rolling out across TV, digital, social, out of home and PR in New Zealand and Australia from Monday 26 September to Saturday 19 November.
The campaign launches in line with Kathmandu’s Spring/Summer ‘23 collection: a range spanning apparel and gear for men, women and kids, to help people experience the best of summer this year. The range is available in-store and online now (www.kathmandu.co.nz).
CREDITS
Brand: Kathmandu
Chief Customer Officer: Eva Barrett
Head of Global Brand Campaigns: Michaela Clark
Head of Marketing AU/NZ: Richard Dalke
Global Head of Social Media: Shailyn Shah
Creative Manager: Glenn Gibbins
Creative Agency: Special Group New Zealand
Chief Creative Officer: Tony Bradbourne
Executive Creative Director: Lisa Fedyszyn
Executive Creative Director: Jonathan McMahon
Creative Director: David Shirley
Associate Creative Director: Letizia Bozzolini
Associate Creative Director: Justin Butler
Associate Creative Director: Julia Ferrier
Head of Production: Sally Lankshear
Senior Producer: Casey King
Producer: Millie Costley-Deakin
General Manager: John Marshall
Senior Business Director: Amelia Hopkinson
Business Director: Kate Syms
Business Manager: Ruby Koia
Chief Strategy Officer: Rory Gallery
Group Strategy Director: Ed Gunn
Strategy Director: Jolene D’Souza
Production Company: Scoundrel
Director: Daniel Warwick
Executive: Producer: Adrian Shapiro
Associate Executive Producer: Morgan Benson-Taylor
Line Producer: Luka Jauh
DOP: Jan David Gunther
Production Designer: Lara Stefancic
Offline Editor: Adam Wills
Illustration: Laurie Herman
VFX and Online: bEpic
Facilitation: BAS productions
Soundmix: Kraatz Studios
Music Supervisor: Karyn Rachtman / Mind Your Music
Media Agency: Dentsu
PR Agency: Edelman
Social Agency: We Are Social
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