FCB and Flying Fish have shot a new campaign for Gregg’s, which aims to bring the food manufacturer’s huge range of products under a single “fun with flavour” banner.
Gregg’s, established by Irishman William Gregg in Dunedin in the 1880s, is a true domestic Kiwi brand – a giant at home, but besieged on all sides by global food brands, so its ads need creative cut-through.
The first ad sets out – in the usual Gregg’s tradition – to get consumers smiling at extraordinary slices of ordinary Kiwi life. And it works. Who among us, at some stage, has not fought an urge to improve a poncy restaurant-style meal with lashings of tomato sauce?
CREDITS
Agency: FCB
Regional Executive Creative Director: James Mok
Executive Creative Director: Tony Clewett
Creative: Kimberley Torrie
Creative: Tyne Brocklehurst
Group Account Director: Toby Sellers
Account Director: Sarah Raine
Account Executive: Laura Little
Head of Content: Pip Mayne
Producer: Jessica Hogan
Photography: Michael Braid
Head of Craft: Nick Smith
Designer: Nick McFarlane
Motion Graphics Editor: Grant Nicholson
Planner: Emma Popping
Media Director: Blair Alexander
Media Manager: Beccs Kilpatrick
Media Planner/Buyer: Moniquea Frear
Media Buyer: Holly Eden
Digital Media Planner/buyer: Inna Simoukova
General Manager of PR: Angela Spain
PR Account Executive: Alisha Thomas
Digital Director: Steph Pearson
Digital Campaign Manager: Claudia Crasborn
Client: Cerebos Gregg’s (Justine Powell)
Title: My Perfects Perfect
First run date :Sunday 10 May
Product: Brand
Production Company: Flying Fish
Director: James Solomon
Executive Producer: James Moore
Producer: Samantha Attenborough
DOP: Andrew Stroud
Editor: Sam Brunette
Post Production: MANDY VFX (Puck Murphy)
Colourist: Dave McClaren
Audio: Liquid Studios
Editor: Sam Brunette / Post Boy
Grade and Online: Mandy Post Production
Music Composer: Peter Van Der Fluit | Liquid Studios
Music Producer: Sarah Yetton | Liquid Studios
Lyrics: Jonathan Bree | Liquid Studios
Sound Studio: Liquid Studios
Sound Engineer: Craig Matushka
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