AUCKLAND, Today: “I’m not sure about you, but in times of crisis there’s no-one I’d rather work remotely alongside than an experienced old hand,” says Stanley St CD Kim Ellison.
“Chances are, they’ve been through a previous recession or downturn.
“They know what it takes to get the job done quickly, creatively and from a distance. They tend not to panic and – perceptions (and jokes) aside – most are adept at technology.
“It has also been proven time and time again that in advertising (and many other industries), inclusivity not only delivers better work, but better business results as well.
“Late radicals are the way of the future.”
“In a recent WARC article, Robin Wight, past president of Engine Group, said that late radicals are the way of the future.
“They have produced years of insight that have filtered through layers of experience and can help solve problems because they’ve solved them before.”
“Without a doubt it’s that problem solving that has come to the fore over our last few weeks in lockdown.
“So, when we come out the other side of this world-shattering virus – and we will – my hope is that in an industry like ours that equates youth with creativity, there’ll be a newfound appreciation for people with experience.
“A resurgence in hiring talent that have earned their stripes, or at the very least, a rethink about letting them go in the first place.
“You heard it here first. Late radicals are the new 20s.”
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