AUCKLAND, Tuesday: Ogilvy has launched a new Powerade tvc to announce the launch of its new Always Forward campaign, featuring NZ athletes Steven Adams, Sophie Pascoe, Kane Williamson and Israel Dagg.
To support the launch, the agency has developed OOH creative, TV ads and social content which feature all four ambassadors sharing moments in their careers where they have overcome obstacles and managed to become the great international sportspeople they are today.
Oklahoma City Thunder centre, Steven Adams, who has been a Powerade ambassador for the past few years, said: “These athletes know what it takes to perform at the pinnacle of their respective sports and to continually be working to improve their game.
“This tvc and campaign in general reflects our respective journeys and showcases how we battled adversity at an important part of our career, but through all the hardship still managed to overcome the setbacks that were thrown our way.”
Beach House appears to be a Singapore producer, and the director was Californian Julian Acosta.
Powerade is a Coca-Cola product.
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