AUCKLAND, Today: Kiwi author and comms industry advocate Sarah Ritchie – a winner at the USA’s Axiom Business Book Awards earlier this year – has joined the list of speakers for the annual Australian Association of National Advertisers Reset conference in Sydney on Tuesday 17 September.
A specialist in strengthening the client/agency relationship, Ritchie will share the Reset stage with Greg Creed (ceo of Yum! Inc, USA), Brian Wieser (global president, business intelligence, GroupM), plus other international speakers (ytba).
AANA ceo John Broome said: “I am confident our 2019 line-up will provoke as much discussion and insight as we’ve delivered in previous years. We look forward to bringing more of the world’s most creative or insightful minds to the Reset stage in September and will announce them in the coming weeks.”
Ritchie released her first book, How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything in 2018 and will launch her second book at Reset – How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies will focus on bridging the gap between agencies and marketers as a way to drive brand growth; and give marketers practical guidance to help them in their day-to-day job of agency-wrangling.
- Register for Reset 2019 here: www.reset.aana.com.au
- Buy Ritchie’s books: www.am-insider.com (or an Amazon store)
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