AUCKLAND, Today: Kiwi Mobile has launched its latest brand campaign via True, marking the first creative drop since winning a competitive pitch at the end of 2024.
The heartwarming ad follows a young girl’s first solo walk to school. As nerves kick in, the whole neighbourhood rallies to make it better—mirroring Kiwi Mobile’s promise to back Kiwis.
Andy Cooper, CCO at Kiwi Mobile said, “The ad speaks to the heart of who we are and our brand. Everyone here is focused on making things better for Kiwis.”
“We have always had this focus with Electric Kiwi and nothing has changed with Kiwi Mobile. Our goal is to get rid of unfair stuff and just be ourselves. We reckon Kiwis will get it.”
In classic Kiwi Mobile and Electric Kiwi style, the ad features real staff, friends and whānau. The lead girl is Milly Cooper—daughter of Andy Cooper—and many extras came from the wider team.
“The ad speaks to the heart of who we are and our brand. Everyone here is focused on making things better for Kiwis.” – Andy Cooper
The music was arranged by Shane Taipari at Franklin Rd and performed by kids from the North Shore Music Charity, with ECD Matt Heays chiming in on tambourine.
Matt Heays, ECD at True, said: “This campaign was a collaborative effort. We worked closely with Lance and Andy from Kiwi Mobile throughout, as well as like-minded partners including Franklin Rd, MukPuddy Animation, and Lassoo Media.”
“And it was a pleasure working with Gregor Nichols – one of the best directors in Australasia – and the brilliant team at Flying Fish.”
Lance McMinn, Head of Creative at Electric Kiwi, added: “It’s the next step in the Kiwi Mobile journey. A storytelling piece that still retains our authenticity and core brand values. And there’s even more to come.”
The campaign rolls out across digital and TV, with more chapters still to be revealed.
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