AUCKLAND, Yesterday: Laser Clinics Group has introduced a new global brand and unique campaign via Ogilvy Network ANZ, impacting markets in Australia, New Zealand, Canada, and the UK. The initiative transitions from standard to emotional marketing, showcasing The Science of Feeling Good.
Clare Lambert from Ogilvy Sydney stresses the importance of reflecting the confidence from Laser Clinics’ services. “the confidence people feel because of those results. Whatever that confidence means for each person”.
“This is the first time any brand in the category is speaking to consumers on an emotional level,” Lambert explains, promoting a personal approach to feeling good without adhering to beauty standards.
“We were impressed by Ogilvy’s approach and its ability to go well beyond just functional promotion through its integrated offering.” – Kirstie McCosh
Ogilvy Sydney ECD, Clark Edwards, addresses the challenge of distinguishing Laser Clinics in a competitive field. “Today, in an industry dominated by a sea of same, setting Laser Clinics apart and giving the brand emotional resonance was a great challenge to rise to.”
Kirstie McCosh, Global Chief Customer Officer at Laser Clinics, values the brand’s expansion and Ogilvy’s role. “We were impressed by Ogilvy’s approach and its ability to go well beyond just functional promotion through its integrated offering. We’re incredibly excited to see the result of our partnership now in market and where our brand can go next.”
The partnership marks Ogilvy’s first major campaign for Laser Clinics since 2023, expanding from PR to comprehensive brand strategy and creativity. This collaboration seeks to broaden Laser Clinics’ recognition beyond mere laser treatments.
CREDITS
Brand strategy & creative campaign: Ogilvy
TV Production company: Finch
Stills Production: Entropico
Media: Neo
Music composition & sound house: Rumble
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