AUCKLAND, Thursday: NewstalkZB is the most popular network at any given moment, according to the latest GfK commercial ratings headcount. ZB has a 12.6 Share – comfortably ahead of The Breeze, Magic, and The Rock.
It’s a totally different story on the Cumes front, where The Breeze, More FM, and The Edge networks turn the tables on ZB – which comes in a lowly 4th.
The Share takes quarter-hour snapshots of audiences, while the Cume counts everybody across 24 hours.
“With Covid-19, the industry has agreed to suspend all S2 fieldwork until at least late June.”
The S1 data reveals that over 3.6 million New Zealanders were listening to radio every week as the country went into lockdown and over 3.3 million of those listen to commercial radio stations.
The GfK Radio Audience Measurement survey contacts at least 14,000 respondents across New Zealand every year. The fieldwork for this survey ceased in late March just before the lockdown was announced.
RBA CEO Jana Rangooni said: “This is an unprecedented situation for the country and the industry agreed at this time to suspend all fieldwork until at least late June.
“This means there will be no S2 release as originally scheduled for June 25th. We hope to make a decision about options for the remainder of the year by the end of May.”
Share this Post
