Boutique PR shop in growth mode

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Auckland PR agency Lily & Louis reports that it’s seeing “a cracking start” to the year with a stable of new clients added to its portfolio.

The company’s new clients include Hansells brands Chef’s Kitchen, AlfaOne, Aunt Betty’s, and Vitasport, plus NZ Ski’s Coronet Peak, Remarkables and Mt Hutt, as well as Volkswagen, Hummingbird Coffee, Tourism HQ and Instant Finance.

This year, the company has delivered new work for Heletranz, AMP, Europcar, Skin Institute and Smales Farm’s B: Hive.

The agency was founded by Jacqui Ansin in 2009 and has, she says, been experiencing year-on-year growth since its inception.

The company’s employees have grown to include a mix of senior, mid-level and junior publicists, graphic designer, and an in-house journalist.


“The roles now include senior, mid-level and junior publicists, graphic designer, and an in-house journo.”

“It’s an exciting time for Lily & Louis with a growing list of clientele across different categories and business partnerships which expand our offer, and increasing our creative output,” says Ansin.

“With the changing face the media landscape, brands require a more tailored and creative approached to cut through the noise and reach consumers.

“Brands are increasingly coming to the realisation that to stay relevant they must be able to offer original, interesting and relevant content that has integrity, otherwise they face the real risk of missing out on much needed exposure,” Ansin says.

She said 2018 has also been busy for Lily & Louis with a raft new work delivered for Heletranz, AMP, Europcar, Skin Institute and Smales Farm’s B: Hive.


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