Dutch marketing & PR agency Typhoon Hospitality is expanding its business to Asia Pacific by launching an Auckland branch, and teaming up with local agency Lily & Louis PR.
The two companies will retain their own brands and separate identities, and will share space in the Lily & Louis building in Freemans Bay, where they plan to work together with global brands and independent businesses within the hospitality industry.
Due to its specialist and niche approach, the start-up has already achieved partnerships with Guinness, Nespresso, Hendrick’s Gin, and the Netherlands-based hospitality outfit The Entourage Group.
Dream come true
With its expansion to New Zealand, Typhoon says it can now realise its dream to elevate marketing and PR in hospitality to the next level in two different time zones.
The Amsterdam-based agency will focus on the European market while Typhoon Hospitality New Zealand will handle Asia Pacific.
“With the establishment of the Asia Pacific HQ, we will not just be an Amsterdam/European hospitality partner in crime, but a confidant for brands and entrepreneurs from around the world,” says Typhoon Hospitality founder/managing director Yaela Betsalel.
Lily & Louis managing partner Jacqui Ansin said: “We are delighted to partner with Typhoon Hospitality and look forward to innovating bespoke marketing and PR solutions in a booming hospitality industry in New Zealand.
“In 2016 alone, sales sat at almost $9 billion per annum. This is a serious industry with major social and economic implications and it’s not going anywhere. It is only logical that we expand our rapidly growing business to include marketing and PR solutions, which consider and satisfy this growing sector’s needs.”
About Typhoon Hospitality
With its 360° way of working, Typhoon Hospitality is a unique hospitality marketing &; PR agency. Restaurant, hotel, spirits and everything in between; if it’s hospitality related, it’s our business! The young, strong, and creative team turns their (crazy) ideas into concrete projects and develops tailor-made approaches with a mix of PR, online marketing, social media, events and design. Typhoon Hospitality is founded on the belief that – marketing wise – hospitality can do – and deserves – better. Typhoon Hospitality puts this belief into practice for Nespresso, Kimpton, Belvedere Vodka, Deliveroo NH Collection, Grand Hotel Krasnapolsky, among many more; creating strong and durable brands.
About Lily & Louis
Lily and Louis is a fast growing boutique lifestyle PR agency specialising in curated content for businesses, media, consumers, social channels and stakeholders. With an impressive portfolio of some of New Zealand’s most beloved brands and leading category coverage, they are not afraid to push the boundary to cut through the noise and fit brands into people’s lives. Working at a strategic, creative and tactical level, they produce engaging campaigns which connect New Zealanders through shared values and interests.
Share this Post
