Award-winning Kiwi director Mark Albiston of The Sweet Shop has partnered with adam&DDB London to craft a new film spot – shot in NZ – for Lipton.
Entitled Bauble, the 60sec spot – which ran before Xmas, and only in Europe – aimed to unearth the strange, scary and funny parts of being a ‘tween’ at school.
“The campaign is built around engaging, natural performances by child actors and coupled with honest and real photography with a magical quality,” said Albiston, who aimed to make s a film with “a warmth that is deeply nostalgic”.
The film tells the story of Andy, a new kid in town, as he goes through his daily daunting journey of getting onto the school bus. All eyes are on him. He’s an outsider whose friendship with the bus driver blossoms, as does his own confidence, to a point where the bus ride becomes fun.
“This was a great film to work on, and making it brought back a lot of memories of being 13,” Albiston said. “The pressures of being a new kid on a bus and having a carriage load of eyes watching you is pretty daunting at that age.
“Oscar, our lead actor, was amazing and we just loved him on screen. It was great to work with adam&eveDDB’s creative team. They were up for bringing the production to New Zealand which gave the film a great head start as castings and locations in the country are fantastic.”
The Sweet Shop UK & Europe managing director Spencer Dodd said: “There’s nothing quite like a story that resonates through your soul. Mark has once again pulled off a cinematic dream and it’s this kind of emotionally charged storytelling The Sweet Shop has become known for.
“I’m immensely proud of this film.”
The ad ran only in the UK and Europe, pre-Xmas.
CREDITS
Title: ‘Bauble’
Client: Lipton
Agency: adam&eveDDB’s London
Executive Creative Director: Simon Poett
Producer: Patrick Cahill (The Sweet Shop UK)
Production Company: The Sweet Shop
Managing Director (London): Spencer Dodd
Managing Director (Auckland): Fiona King
Director: Mark Albiston
Producer: Andy Mauger
DOP: Jeremy Rouse
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