Another significant campaign for the Heart Foundation – this time built around TV – has found its way to M+AD, via Barnes Catmur & Friends Dentsu.
To fund research and train cardiologists, the agency says the foundation relies solely on money bequeathed to them in wills by altruistic New Zealanders.
So to encourage people to leave a gift in their will, the partners wove an emotional tale around the lives of two people, showing how when our life ends, we can help another to continue.
Filmed locally, The Heart Foundation had a little help from their friends, family and members of the public, to appear in the ad.
The spot was directed by Curious Films director, Zia Mandviwalla. Her quiet observation and emotional sensitivity brings the short story to life with sincerity.
CREDITS
ECD: Paul Catmur
Art Director: Katyana O’Neill
Copywriter: Renee Warner
Agency Producer: Phil Newman
Account manager: Kate Antjoule
Prod Co: Curious
Offlines: Curious
Onlines / Grade: Curious
Director: Zia Mandviwalla
Producer: Michelle Delaney
Editor: Tim Firkin
DOP: Marty Williams
Audio Studio: Franklin Rd
Client: Heart Foundation
Head Of Marketing & Fundraising: Darren Hopper
Fundraising Manage: Gail McIntyre
Marketing Manager: Shameen De Silva
Bequest & Donor Relations Specialist: Karren Miller
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