The London International Awards has added Health & Pharma as a new competition in the 2017 awards and named Aussie expat Jeremy Perrott (now global chief creative officer at McCann Health) as jury president.
“The introduction of the new medium is a reaction from LIA to a large number of requests from creatives for the inclusion of a Health & Pharmaceuticals award,” says LIA president Barbara Levy.
“The inclusion of Health & Pharmaceuticals is a decision that stems from listening to those from across the creative industry who are so passionate about the work they create in this space,” Levy said. “They’re the ones who made us realize that we needed to take action.”
The LIA 2017 entries system will open in mid March.
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