LONDON, Monday: Kingsland-based strategic marketing agency Quantum Jump’s work with Sky to launch Sky Rewards has been named a finalist – from a record number of entries – in the International Loyalty Awards in the UK.
Quantum Jump is through in the Best Loyalty Launch or Initiative of 2020 and 2021. The winner will be announced on Friday 24 June. Quantum Jump is the only NZ agency in the finals.
CEO Ben Goodale said: “This is a highly competitive category, including Virgin, Ikea, Red Bull & Oracle, and Pret A Manger.
“Awesome to see the hard work of our collective teams being recognised on the world stage.”
Sky ceo Sophie Moloney said: “We know from our conversations and research with customers – particularly those who have been with us for a long time – that recognising and rewarding loyalty is important to them.
“That makes it important to us.”
“The campaign launched below the line to subscribers in November, and went above the line a week later with tvcs running on Sky channels. The campaign included TV, eDMs, online, social, DM, and interactive elements.”
Goodale: “It’s been a privilege to deliver a really unique programme for Sky TV customers, working so closely with the team at Sky from ideation, conducting consumer research to shape it, through to the connected comms to take it to market which we’re really proud of.
“It came to life brilliantly.”
The campaign launched below the line to Sky subscribers on 18 November, and went above the line a week later with tvcs running on Sky channels. The campaign included TV, eDMs, online, social, DM, and interactive elements.
Nod to DDB
It features distinctive Sky Rewards lanyard, and Pete the Rabbit, fresh from his debut in DDB’s The Watch tvc for Sky.
CREDITS
Client: Sky Television
Chief Customer Officer: Daniel Kelly
Manager Customer Engagement & Programme Leader: Di Parry-Ernst
Head of Brand & Sport Marketing: Helen Fitzsimons
Brand Marketing Manager: Jo Childs
Lead – Customer Insights and Experience : Jeremy Duffin
Consultant, Customer Engagement: Ruskin Spiers
Campaign Marketing Specialist, Customer Engagement: Jasmin Shields
Marketing Executive, Customer Engagement: Debbie Klintworth
Agency: Quantum Jump
Creative Director :Wayne Pick
Creative Director: Drew Ayers
Digital Developer: Justin Biddle
Project Manager: Zoë MacDonald-Mair
Producer: Nik Beachman
CEO: Ben Goodale
TVC Production/3D Animation: Blockhead VFX
Sound: Franklin Road
Retouching/CGI: Sixty Four
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