FCB and Vodafone have plonked Jordan Luck on a tacky three-wheel motorbike and put him out on the mean streets (with a girl drummer) to parody one of the most annoying songs ever written – American poster Rebecca Black’s Friday – to launch a new reward initiative.
The topic – expressed in lyrics that set a new benchmark for banality – is Vodafone’s new Fantastic Fridays loyalty programme, which offers prepay customers a range of rewards, including two-for-one movie tickets and sports events every week.
CREDITS
Client: Vodafone NZ
Client Contact: Consumer Director – Matt Williams
Head of Brand & Insights: Bart De Beucker
Head of Consumer Brand & Insights: Liz Wilson
Consumer Communications Manager: Aurica Gheorghiu
Product: Loyalty
Title/Length: Fantastic Fridays 30”
Air Date: 23 July 2014
Creative Director: Regional Creative Director – James Mok
Executive Creative Director: Regan Grafton
Creative Team: Art Director – Christiaan Van Noppen
Copywriter: Peter Vegas
Head of Content: Pip Mayne
Producer: Jodie Hari
Account Team: Head of Client Service – Fleur Head
Group Account Director: Karla Fisher
Production co: Sunday Punch
Director: Ryan Hutchings / Nigel McCulloch / Jarrod Holt
Producer: Anna Stuart / Esther Watkins
DOP: Chrichton Bone
Offline Editor: Nathan Pickles
Grade: Pete Ritchie / Blockhead
VSFX Artists: Nigel Mortimer/ Stef Coory / Blockhead
3D Artist: Matt Oak – FCB Designer
Producer: Helen Naulls / Blockhead
Musical work: Friday
Composers: Clarence Jey and Patrice Wilson
Clearances: Amcos – Oliver Khouri
Re-record: Liquid Studios – Peter van der Fluit
Singer: Jordan Luck
Drummer: Julie Geall
Producer: Sarah Yetton
Engineer: Craig Matschuka – Liquid Studios
- Hear Rebecca Black’s here: target=”_blank”>
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