SYDNEY, Today: Australia-headquartered Thrive PR has appointed Aucklander Lucy Fox to lead the agency’s growing New Zealand operations.
Founded by by NZ-born Leilani Abels, Thrive is a large independent public relations agency working with clients on both sides of the Tasman, and specialising in corporate & brand comms, as well as consumer PR.
In New Zealand, Thrive works with Lion, Lego, Flamingo, Brother, Spotlight, Cisco, TikTok, ANZ Group, Optus, and Air NZ.
Fox has a decade of experience, working in-house for Sky TV and TVNZ. She joins Thrive from Pead PR Auckland where she crafted and led strategic campaigns in the food, beauty, healthcare, technology and fashion spaces.
“Lucy’s remit is to continue to leverage the best resources that our five offices and 60-person strong workforce delivers.”
Thrive MD Leilani Abels said: “Lucy not only has exceptional brand experience from her work in the UK and New Zealand, but she also shares our values of collaboration, tenacity and integrity in the way she manages teams and delivers to clients.
“Her remit is to continue to develop the most talented PR professionals in the country and leverage the best practices and resources that our five offices and 60-person strong workforce delivers.”
Lucy Fox said: “Thrive is incredibly dynamic and forward thinking, always putting its people first which has a direct benefit to clients. I’m thrilled to have joined the team as group account director and Auckland lead.”
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