AUCKLAND, Today: LUMO is expanding its presence across New Zealand, adding four new digital billboards to its network. The new sites include LUMO-Remuera in Auckland and three in Christchurch: LUMO-Cranford, LUMO-Innes and LUMO-Ferrymead.
With these additions, LUMO’s reach has grown significantly, covering an extra 45,648 people weekly. This brings their total audience to an impressive 1,322,880 individuals, according to LENs analytics. LUMO now has 66 billboards nationwide.
LUMO-Remuera is located at the intersection of Ascot Ave and Greenlane East, close to the Ellerslie Racecourse. It targets a large commuter audience heading into East Auckland suburbs, offering prime exposure for brands.
“We at LUMO have always taken a ‘less is more’ approach, emphasising quality over quantity. Adding to our screen network follows the same principle.” – Phil Clemas
In Christchurch, LUMO-Innes serves traffic along Innes Road, capturing attention with its location at a controlled intersection in a busy residential and retail area. LUMO-Cranford targets commuters along Cranford Street, with its prime position at a busy intersection in the St Albans area.
LUMO-Ferrymead sits near a major roundabout at the end of Ferry Road, connecting Christchurch’s CBD with southeastern suburbs like Sumner. It draws attention from both local shoppers and passing traffic.
“We at LUMO have always taken a ‘less is more’ approach, emphasising quality over quantity. Adding to our screen network follows the same principle,” says Phil Clemas, LUMO’s Co-Founder & CEO.
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