Auckland digital outdoor company Lumo has revamped its website, with expert help from long-time digital agency partners Hello Ltd (Gilda Kirkpatrick & James Pohill) and Lumo’s own in-house experts.
The aerial shots were taken by videographer Shane Lim.
“It was becoming apparent that the business needed to revamp its website to allow clients greater visibility to the new sites and some inspiration as to the actual creative opportunities digital out-of-home has to offer,” says ceo Phil Clemas.
“Digital out-of-home is all about visual impact and contextual relevance, yet to date nobody in the sector has gone to the trouble of producing aerial video footage of their advertising portfolio and prove their credentials.
“That is until today.”
The website revamp project has adopted a client-oriented view with new features to make it easier to search for sites, view those selected on a map, learn about some of the easier dynamic content solutions available and get a better understanding of what separates premium digital outdoor from the rest.
“We’re in the adolescent stage of development – growing up but remaining a little disruptive… and at times irreverent.”
“We are really pleased with where Lumo has got to in such a short time and how some clients are now adopting some of the dynamic content tools available,” said co-founder/EVP Kent Harrison. “We now think of ourselves as being in the adolescent stage of development – growing up but remaining a little disruptive and at times irreverent. However, one thing that remains our resolve and that is becoming leaders in digital OOH creativity”.
Clients will be able to view site-cards on the website with links to aerial footage, making it easier to appreciate the environment in which each smart billboard is located and its level of quality. Footage of all new screens will be uploaded periodically soon after they launch.
New services including online Proof of Postings, access to Lumo’s real-time audience metrics and an in-house dynamic content lab are currently under development and will be launched in 2019.
About Lumo
LUMO Digital Outdoor is a premium NZ digital out-of-home advertising company. Created to offer clients a single focus on all things digital outdoor, Lumo’s emphasis on high-resolution large format LED billboards, premium inner-city locations and leading-edge smart software technologies gives advertisers the edge. Lumo has 14 LED screens already in operation and another 12 scheduled for operation by mid-2019 offering premium reach into the five main metropolitan markets – Auckland, Hamilton, Tauranga, Wellington and Christchurch.
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