AUCKLAND, Today: McDonald’s welcomes in the warmer months with their latest campaign via DDB Group, showcasing how summer (and some delicious Macca’s) is better when it’s shared.
DDB lead busibess partner Karla Fisher said: “Summer is a time when many can enjoy well-earned break, but the latest campaign recognises those who may not be able to spend as much time with friends and family.
“The campaign sets up the notion of spending some time with friends and whānau – with Macca’s making it that much easier for those balancing time between family and work.
“The campaign follows a Kiwi dad who, despite working through much of Summer, is making the best of the circumstances – getting creative with what’s around his worksite to ‘play’ with his tamariki.
“The campaign acknowledges the many who might not get to put down the tools during the summer months.”
“The campaign acknowledges the many who might not get to put down the tools during the summer months.
“We know there are many New Zealanders who don’t always get to take a lot of time off over summer, so we wanted to bring to light those who work tirelessly but equally go the extra mile to squeeze in time with to spend time with those they love. Sometimes that means grabbing an easy Macca’s meal to share.”
“Alongside the campaign is an interactive element that allows people to choose how they share their summer. Summer Combos is a competition that will run alongside activations in restaurants across the country with support on the app along with OOH & digital presence.
“From late December Kiwis will be able to choose their favourite Macca’s menu item, who they want to share it with and where, with a chance to win their ultimate summer combo.
CREDITS
Client: McDonald’s
Director of Marketing: Luke Rive
Head of Brand and Media: Leigh Benvie
Senior Brand Manager: Stefanie Phillips
Agency: DDB Group Aotearoa
Production Company: Good Oil
Director: Joel Kefali
Managing Director: George MacKenzie
Executive Producer: Andrew McLean
Producer: Nick Kelly
DOP: Marty Williams
Editor: Dan Kircher
Colourist: Dave Gibson
Online: Stu Bedford
Music Composition: Mahuia Bridgman- Cooper, Franklin Road
Sound Design: Shane Taipari, Franklin Road
Share this Post
