AUCKLAND, Today: Art of the Possible has launched in New Zealand and Australia, giving ambitious brands direct access to senior marketing talent—without the overheads, retainers, or bloat of traditional agencies.
With more than 1,200 agencies already in NZ, this isn’t just another player. It’s a lean, modern model designed for faster outcomes, real expertise, and no wasted spend.
Instead of assigning whoever’s free, Art of the Possible handpicks senior specialists based on proven category experience—ensuring every brief starts with people who know the space inside out.
Founded in the UK—where it earned Drum Awards and a nomination for Independent Agency of the Year—the ANZ arm is built differently, offering flexibility, efficiency, and direct access to talent.
“Businesses are waking up to the fact that the best marketing minds don’t need to be on-site or on a full-time retainer,” says Adam Brami, Director of Art of the Possible ANZ.
“They just need to be the right people for the job. That’s exactly what we deliver: senior-level expertise, when and where it’s needed, and without the waste.”
A recent survey found 82% of NZ businesses would switch agencies for a more cost-effective model—showing clear demand for a smarter, leaner alternative.
Meanwhile, senior creatives and strategists are embracing fractional consulting—choosing flexibility, autonomy, and the chance to work on meaningful projects over agency life.
“Businesses are waking up to the fact that the best marketing minds don’t need to be on-site or on a full-time retainer.” – Adam Brami
This shift makes high-end talent more accessible. Art of the Possible connects brands with the right people, so every dollar goes into growth—not layers.
“We exist for brands that move fast, think big, and need expert support that delivers,” says Brami. “Our focus is on wrapping each client in the best possible expertise.”
He added, “So they can put every dollar to work where it matters most: growing their business.” It’s not for business-as-usual brands. It’s built for challengers, scale-ups, and global players entering Oceania who want speed, clarity, and real impact.
The consultancy is expanding its senior network across strategy, creative, media, CRM, PR, and production—while also seeking deep industry specialists for more tailored work.
“If you’ve spent years honing your skills and still want to shape great work, we want to hear from you,” says Brami.
“This is a chance to do career-defining work with ambitious brands, on your own terms – through a model that values your expertise and applies it where it matters most.”
Brami adds, “While the traditional agency model continues to serve many businesses well, Art of the Possible offers a modern alternative.”
“One that delivers the same level of strategic and creative firepower, but through a leaner, more flexible structure that makes high-impact marketing more accessible to a broader range of ambitious brands.”
For brands ready to think bigger—and specialists ready to do meaningful work—Art of the Possible is open for business.
Share this Post
