Leading global engagement marketing software/solutions provider Marketo has announced the appointment of Jill Rowley as chief growth advisor to expand the company’s digital sales transformation.
Rowley will work with Marketo’s global teams and leadership group to advise on alignment and best practices to deliver the seamless experiences for all customers.
Rowley, a social selling evangelist, keynote speaker, and strategic business advisor, will report to Marketo ceo Steve Lucas. Both Rowley and Lucas are based in California.
“Marketo is rapidly accelerating upmarket to serve the needs of global enterprises, and this requires a fresh approach to how we connect with our prospects, customers, partners, and even our employees,” said Lucas. “Jill will be an invaluable partner to our whole team in this endeavour, and I am thrilled to welcome her to the Marketing Nation.”
“In the Engagement Economy, it’s not about selling a product. It’s about earning trust.”
Rowley will concurrently serve as chief growth officer at Sales for Life, said to be the largest social selling and digital sales training organisation in the world. She previously founded her own consulting practice, #SocialSelling, to help sales and marketing organisations evolve their digital transformation.
“In the Engagement Economy, it’s not about selling a product. It’s about earning trust and delivering value by truly understanding the needs of your buyer,” Rowley said. “This leads to more revenue, greater market share, and personal growth for each individual who is part of the customer journey,” said Rowley.
“I predict that by 2020 we’ll see a wave of chief marketing officers who lap sales in the revenue journey, and I am excited to be part of Marketo’s role in accelerating this shift.”
Rowley will work internally with Marketo leadership to advise on alignment and best practices. Externally, she will speak at events and spend time with Marketo’s customers and partners, bringing her unparalleled expertise to the entire Marketing Nation.
About Marketo
Marketo, Inc., offers the leading engagement platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognised as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organisations across a wide variety of industries.
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