Global engagement marketing software provider Marketo has announced it will move entirely onto Google’s Cloud in a new multi-year alliance and collaboration.
Marketo will move all of its marketing automation software onto Google Cloud Platform, encompassing a full integration of Google tools into Marketo’s products, a joint go-to market approach, and expanded use of Marketo internally at Google.
Marketo plans to be fully migrated off its own servers and onto Google’s cloud before 2019.
The partners say their collaboration will create new integrated solutions for marketers. The companies will work to integrate Marketo’s Engagement Platform with Google’s G Suite and data analytics, as well as leverage Google’s machine learning capabilities, so that marketers can more easily listen, learn, and engage with buyers in real-time across all digital channels.
As part of the agreement, Marketo’s marketing automation products, used by more than 6000 businesses worldwide, will run end-to-end on Google Cloud Platform.
“Our alliance with Google will simplify and improve how enterprises engage with their customers,” said San Francisco-based Marketo ceo Steve Lucas.
“This collaboration will allow for innovation leveraging Marketo’s Engagement Platform and Google Cloud’s commitment to performance, collaboration, and data science at scale.”
“Marketo customers use our engagement platform to deliver personalised experiences, fuelling revenue growth and improving brand impact, while scaling to support the demands of today’s digital landscape,” Lucas said in an issued statement. “This collaboration with Google takes that capability to new heights, and I’m incredibly excited about what we’ll provide together for our customers.”
“Both Marketo and Google Cloud are dedicated to helping customers achieve their goals with smart solutions,” said Google Cloud president Tariq Shaukat (also based in San Francisco).
“This collaboration will allow for innovation leveraging Marketo’s Engagement Platform and Google Cloud’s commitment to performance, collaboration, and data science at scale.”
Steve Lucas says Google Cloud Platform’s highly scalable and reliable infrastructure will fuel the next stage of Marketo’s growth and allow Marketo to develop and deploy product innovation more quickly and efficiently for customers around the world. “Marketo will continue to deliver leading solutions to large enterprise organisations globally such as GE Healthcare and Panasonic,” he said.
Additionally, Google Cloud, a current customer of Marketo, will expand its usage of the Marketo Engagement Platform to further connect with its customers.
About Marketo
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognised as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organisations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint partner ecosystem, and the vast community that is the Marketing Nation.
Share this Post
