AUCKLAND, Today: Mars United℠ Commerce, part of Publicis Groupe, has dropped the fourth ANZ Retail Media Report Card, offering a fresh benchmark of retail media networks across Australia and New Zealand.
It covers over 80 capabilities, comparing new players like Uber Advertising and Adore Beauty Media with heavyweights like Cartology, Coles 360 and Amazon Ads.
Since launching in late 2023, the bi-annual report’s become a go-to resource for brands looking to navigate the fast-changing retail media space with clarity and confidence.
The latest edition adds 17 new capabilities—like brand stores, audience-level targeting and IAB Measurement Compliance—to help brands plan smarter and invest better.
“The speed of technological advancement in retail media is transforming how brands engage shoppers,” said Kelly Wearmouth, newly appointed Managing Director ANZ at Mars United Commerce.
“This edition underscores the significant strides in data-driven targeting, automated solutions, and cross-channel integrations. We acknowledge that the measurement journey is still ongoing to make retail media more precise and accountable.”
“The speed of technological advancement in retail media is transforming how brands engage shoppers.” – Kelly Wearmouth
As retail media networks grow more advanced, they’re rolling out tools like self-serve platforms, real-time data, and new content formats to better meet advertiser demand.
“Retail media in ANZ is swiftly maturing beyond foundational performance-based capabilities, to now delivering targeted, brand-building opportunities,” said Cameron Porter, Mars United Commerce’s Planning Director ANZ.
“Our report tracks this evolution—highlighting very tangible reporting progress while identifying opportunities for networks to strengthen ROI transparency and alignment with IAB measurement principles to better meet advertiser expectations.”
“This public report card offers a glimpse into the depth of work we undertake with clients,” said Wearmouth.
“Benchmarking is still evolving in ANZ, so our report helps brands start building a clearer understanding of the market dynamics shaping retail media today.”
Mars United Commerce is known globally for retail media strategy and shopper marketing. The team operates across the US, UK, Australia, and New Zealand, helping brands win in commerce.
- Download the full report here
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