AUCKLAND, Today: Manu Vatuvei can finally hang up his dancing shoes and slip back into his boots after Dancing with the Stars wrapped on Sunday night, marking another successful season for MediaWorks. Now it’s up to The Block NZ to deliver the numbers for this season’s commercial partners – Aussie furniture retailer Adairs and global sandwich chain Subway.
The season premiere on Monday saw 134,000 viewers tuning in from the commercially important 25-54 demographic and a 25.8% share – an increase on 2018 (23.2%) satisfying the sponsors.
Adairs marketing GM Alexandra Christopher said: “We are thrilled with last night’s launch of The Block NZ: Firehouse and we are excited to watch the teams do an incredible job of styling our products to create inspiring spaces throughout this season.”
“Adairs’ challenge is to grow marketshare ahead of Ikea’s arrival in the market. And Subway is keen to introduce its new menu.”
Adairs’ challenge is to grow market share on this side of the Ditch ahead of Ikea’s entree into the market, so their timing is critical. And Subway is keen to introduce its new menu options” as the teams transform the firehouse.
“Dynamo sourced the media opportunity on behalf of Adairs and Fuse are managing the sponsorship and brand integration elements of the campaign” said Lily and & Louis PR exec Maeghan Harrington, who is looking after the account in NZ.
Subway NZ’s agencies are Wunderman Thompson (creative), Ikon (media), and PPR.
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