AUCKLAND, Wednesday: MediaWorks has announced the appointment of three new agency general managers to its commercial team. Anna Magasiva, Sarah Jones and Matt Field will join the company in the coming months as agency GMs responsible for delivering radio, out-of-home and digital solutions for advertisers.
MediaWorks head of agency Jaana Collins said: “I’m really excited to be able to welcome such great experience into these leadership roles. Anna, Sarah and Matt bring with them broad talent across strategy, content solutions, client service and sales leadership.
“I know their individual skill sets and understanding of the media landscape will add real value to our business and to our agency partners.”
Anna Magasiva joins MediaWorks after 12 years at Bauer Media where she held a number of senior leadership roles. Most recently she was commercial head of brand, where she led the commercial brand team responsible for Bauer’s print and digital advertising revenue.
“These appointments demonstrate our commitment to invest in a strong commercial division to support best-in-market ad solutions.”
Prior to that she was group sales director across the women’s portfolio and key accounts director where she managed Bauer’s top FMCG and beauty clients in Australia and New Zealand.
“I’m thrilled to be joining such a dynamic company as MediaWorks with its fantastic line-up of strong, successful media brands. The scope of opportunity is really exciting and I can’t wait to get started,” she said.
Sarah Jones joins MediaWorks with more than 18 years of experience, most recently as group business director at UM Worldwide. She has worked across many high profile brands such as Coca-Cola, The Warehouse Group (TWL and NLG), Vodafone and Jetstar.
She has been involved in a number of award winning campaigns such as Coca-Cola’s Colour Your Summer and the Powerade Challenge.
“I’m excited to work alongside some of the industry’s best talent and much loved brands and properties,” she said. “This is a new year for us all and I feel incredibly privileged to be part of this next phase.”
Matt Field will make the move to Auckland from Sydney with his family in May where he has been leading a sales team at Southern Cross Austereo – one of Australia’s leading media companies. He’s been involved in a number of award winning campaigns – including Burger King’s McWhopper.
“I’m stoked to be working with the best of the best that NZ has to offer,” he said.
MediaWorks acting commercial director Gareth Codd said: “It’s great to welcome some fantastic experience to the MediaWorks team in the coming months.
“Securing such talent is a testament to the dynamic and thriving business MediaWorks is. These appointments demonstrate MediaWorks’ commitment to invest in a strong and experienced commercial division to support best in market advertising solutions.”
About MediaWorks
MediaWorks is a leading NZ radio & outdoor media company with 2.4 million weekly listeners and 5000 outdoor touchpoints nationwide. The company owns and operates out-of-home brand QMS and radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, Magic Talk and Rova.
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