For a country of roughly the same size and population as New Zealand, Norway sure has us licked on electric vehicles, Meridian Energy marketing head Melanie Lynn says.
“While we are ahead on many measures, the cunning Scandies have around 20 times as many EVs as we do, so Meridian Energy think it’s time we hit back,” she said.
Continuing their long-running support of electric cars (including last year’s tvc with Jeremy Wells), Meridian are launching a campaign to encourage Kiwis to take on Norway in an electric vehicle challenge.
While New Zealand is behind at the moment, in order to help Kiwis catch up, Meridian are offering free charging for EV owners, helping with charging stations at key areas, partnering with electric car sharing companies, and will have converted half their fleet to electric by June 2018.
Melanie Lynn said: “Meridian generate 100% renewable energy so it makes sense for us to support the switch to electric vehicles which are better for the environment. The Norway If They Can, We Can campaign is just the latest example of our long running support.”
Jordan Metcalfe from BC&F Dentsu said, ‘New Zealanders are a competitive bunch and hate to be beaten at anything. Norway are currently the world leaders in EVs, but Kiwis love a challenge.
The integrated campaign will feature TV, online and outdoor executions.
CREDITS
Client: Meridian Energy
Creative Agency: BC&F Dentsu
Producer: Nick Barnes
Production Company: Thick as Thieves
Directors: Thunderlips
Animation: Flux Animation
Sound Design: Liquid Studios
Music Arrangement: Reuben Winter
Media Agency: OMD
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