The Midas Awards, which honour the world’s best financial advertising, has issued its 2015 call for entries. New categories this year include Effectiveness and Recruiting.
“The Midas Awards has always celebrated creative excellence, but now we’re adding the option for entrants to demonstrate the results of their campaigns,” said executive director Alisun Armstrong.
As always, the focus is on advertising about banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting.
“The new Effectiveness category allows brands and agencies to showcase the payoff of the creative arsenal employed to engage consumers and boost the brand.”
As agencies and brands continue to expand, the process of finding qualified employees has become more challenging, she said. “Creative ways to attract, evaluate, and hire employees are a necessity in this competitive playing field. The newly unveiled Recruiting category will showcase inspired trends in sourcing and hiring the best-qualified candidate.”
The competition invites entries in four specific categories: Products & Services, Craft, Use of Medium, and Use of Discipline.
Last year’s competition marked the debut of The Midas Brand Report, a ranking similar to, but marking advertisers’ performance based on points earned within the Midas Awards. “This recognition of innovative brands and their efforts to engage consumers on a multitude of platforms resulted in 10 global brands being recognised for elevating the financial advertising industry,” Armstrong said.
“The success of these creative rankings briefs, both the Midas Brand Report and the Midas Report, illustrate the importance in showcasing all facets of creative excellence within the financial advertising and marketing community.”
The jury awards Midas Gold and Silver Ingots to the highest scoring entries, and awards the Grand Midas to the entry considered Best in Show.
The deadline to enter is Tuesday 15 September 15. Enter before Saturday 1 August to receive a 15% discount.
The Midas Awards are run by the New York Festivals organisation.
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