AUCKLAND, Today: MintHC is officially live, bringing together the best of Mint Design and Harvey Cameron under one brand — and it’s more than just a name change.
The rebrand follows Mint Design’s acquisition of Harvey Cameron last September, with both teams now operating as one streamlined, full-service agency out of Christchurch.
Inspired by the concept of a braided river, the new identity captures MintHC’s ability to bring together creative, media, digital and strategy into a single, connected flow.
Canterbury is known for its iconic braided rivers, making it a fitting metaphor for the agency’s roots — and how its individual capabilities converge to create real momentum.
Shayne Moore (now CEO) and Alice Moore (Director of Communications) are joined by Neil Cameron (Managing Partner) and Alan Kang (Executive Creative Director) to lead MintHC’s next chapter.
“This is the right time for us to elevate our brand identity and firmly establish our place in the market.” – Alice Moore
The team has spent months aligning everything under one clear vision — merging strengths from both agencies to build a united, future-facing brand.
MintHC now offers clients a single, simplified partnership that cuts through the noise of working with multiple agencies — without sacrificing depth or expertise.
“This is the right time for us to elevate our brand identity and firmly establish our place in the market,” says Alice Moore. “Our clients can expect the same innovative thinking and expertise, now under a unified brand that better reflects who we are today.”
Shayne Moore adds the new agency delivers across strategy, content, digital, websites and even AI. “We’re here to travel alongside our clients, helping them carve their own path to success.”
Neil Cameron reflects on the journey so far: “I founded Harvey Cameron nearly 30 years ago, and I’m incredibly proud of the impact we’ve made. Over the years, we’ve navigated significant change, constantly adapting to stay at the forefront of our industry. This new chapter with MintHC is a natural progression, and I look forward to seeing how our combined strengths shape the future.”
“We recognised the growing need for an integrated marketing approach, where digital performance and creativity go hand in hand,” concludes Shayne Moore. “This represents a refined focus and a stronger offering for businesses seeking a single point of accountability in their marketing strategy.”
Share this Post
