AUCKLAND, Today: Kiwi DIYers are in for a treat as Mitre 10 teams up with Quantum Jump for an exciting giveaway. Mitre 10 Club members who shop in September can win 10,000 Airpoints Dollars™.
Additionally, four lucky weekly winners will each score 250 Airpoints Dollars™. It’s a great time to be part of the Mitre 10 Club, which also offers exclusive deals, advice, and competitions.
Liz Devlin, Direct Marketing and Partnerships Manager at Mitre 10, says, “Mitre 10 Club members are a highly engaged cohort, and we reward them for their loyalty through the value we share in our 1-1 email comms. It’s special to be able to do something beyond this and give them a VIP opportunity this month.”
She added, “Our partnership with Airpoints™ is a unique offering and unlocks a world of benefits for our shoppers, including travel opportunities and beyond, so it made sense to step this up a level for Club members.”
“Usually DIY weekends and weekends in St Tropez feel worlds apart, but we’ve brought them together to illustrate how your DIY dollars can unlock the world and get Kiwis dreaming.” – Wayne Pick
Helen McGrath, Group Business Director at Quantum Jump, explained, “10,000 Airpoints Dollars™ could get you just about anywhere in the world, so there’s no better time to be a Club member.
The campaign is both an incentive to shop and a recruitment drive for Mitre 10 Club with a timely reminder that customers are rewarded with Airpoints Dollars when they shop at Mitre 10.”
The campaign blends the worlds of travel and DIY, featuring Mitre 10’s iconic orange toolbox adorned with travel stamps from top global destinations.
Wayne Pick, Creative Partner at Quantum Jump, summed it up, “Usually DIY weekends and weekends in St Tropez feel worlds apart, but we’ve brought them together to illustrate how your DIY dollars can unlock the world and get Kiwis dreaming.”
The promotion is already gaining traction, with 1-1 emails leading the charge, alongside social media, in-store activations, posters, and digital screens driving engagement.
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