Monster digital billboard coming to town M+AD!

iSite Media is about to present marketers the opportunity to brand the Auckland skyline, with plans to establish “New Zealand’s largest digital billboard” – which they’ve dubbed The Victoria – in the centre of Auckland. Towering over Victoria and Hobson Streets it will attract a very large daily audience, and be visible over distances of more than a kilometre.

The Victoria installation will go live in August, lighting up the day and night with 124m2 of the highest quality LED technology, delivering a “spectacular digital display to captivate audiences, and illuminate brands”.

The Victoria will headline iSite Media’s new digital billboard collection, Aura. The collection launches with two high profile sites in the heart of Newmarket arriving in June.

“We are excited to launch Aura, our digital collection brand, and to premiere The Victoria as the centrepiece,” says iSite Media ceo Wayne Chapman.

“The site epitomises our vision of digital billboards through its prominent position, leading technology and distinctive design. iSite is committed to being at the forefront of the digital re-imagination of NZ OOH, and expect Aura to become an important and growing area of our business.”