AUCKLAND, Wednesday: Newton-based creative indie Motion Sickness has launched a campaign for Whānau Ora with a focus on greater Māori aspiration and inspiration.
Our Future is Māori speaks to the simple assertion that Māori must – and will – take charge of their own future.
Using impactful imagery of whānau, the campaign is a reminder of Tino-rangatiratanga, and stresses the effectiveness of a Māori-by-Māori approach to supporting Whānau wellbeing across the country.
“The suite of hero films, portraits, and bold statements of belief give an honest portrait of the realities of Māori whānau and thriving communities interwoven with Whānau Ora throughout Aotearoa.”
Motion Sickness strategist Kātene Durie-Doherty said: “The campaign is running over the next six weeks across digital, TV, and out-of-home media. The launch video creative runs from today, along with print (below), programmatic and bespoke regional OOH media.
“Set to the backdrop of Tūtira Mai Ngā Iwi (a unique arrangement composed by the late Wi Huata and performed by Kahurangi NZ māori dance theatre at Tākitimu Marae), the suite of hero films, portraits, and bold statements of belief give an honest portrait of the realities of Māori whānau and thriving communities interwoven with Whānau Ora throughout Aotearoa.
“For Whānau Ora, the campaign will usher in a new future for the commissioning agency, which has proven its effectiveness nationally when responding to major events like the cyclones and flooding.”
- View the video below
CREDITS
Whānau Ora team: Awerangi Tamihere, Kātene Durie-Doherty, Maria Te Whiu, Jason Paahi
Executive Creative Director: Sam Stuchbury
Creative Director: Jordan Stent
Head of Strategy: Hilary Ngan Kee
Kaitaunaki Māori (head of Māori Culture): Kātene Durie-Doherty
Senior Creative: William Macdonald
Senior Designer: Hamish Steptoe
Account Director: Anna Maxwell
Head of Media: Dom Meehan
Editor: Jolin Lee, Pete Hansen
Creative: Freddy Riddiford
Producer: Joseph McAlpine
Relationship Managers: Corey McAleese, Hinemoana Shedlock, Tāmati Taurere
Photography: Jordan Stent
DOP: Žiga Zupancic
Second Unit DOP: Vanessa Vandy
Composer & Sound Design: Jordan Iusitini
Colourist: Matic Prusnik
Sound Recording: BigPop Studio
Voiceover: Lily Rupapera
Choir: Kahurangi NZ Māori Dance Theatre
Marae: Tākitimu Marae (Waihīrere)
Waka: Kahakura Kaihoe & Te Korowai
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