SYDNEY, Friday: A new study from global audio branding specialist PHMG shows that younger Australians place more value on music as a key element of marketing than older generations, according to a report published in B&T (scroll down for the link).
According to the findings, 75% of 18 to 24-year-olds and 62% of under-45s say music helps them feel more connected to a brand, compared to just 41% of those 55 and over.
PHMG director of music and voice Daniel Lafferty said: “As the expectations of audiences shift, it’s important that organisations don’t get left behind.
“Millennials place greater importance on music in marketing, so businesses should be planning now to cater for future success with the consumers of today and tomorrow.
“We live in an increasingly multimedia world where audio is fast becoming the modus operandi from Alexa and Siri to voice-driven car infotainment, so how a brand sounds is just as important as how it looks.”
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