AUCKLAND, Wednesday: Following the recent nationwide success of the all-new Honda ZR-V launch, Honda New Zealand and Rainger & Rolfe has just relaunched their 6th-generation CR-V with three new models, including a new best-in-class hybrid e:HEV.
The launch campaign was produced in partnership with Rainger and Rolfe and Wavemaker Media and included a wide range of channels including BVOD, OOH, social and digital. In addition, collateral and signage around the Honda stores supporting Honda Ambassadors and the nationwide Honda Dealer network was also produced.
Honda NZ MD Nobuya Sonoda said: “We wanted a campaign that promotes our wonderful new CR-V, and communicates the joy of driving Honda.
“We wanted a campaign that promotes our wonderful new CR-V, and communicates the joy of driving Honda.”
“Demand has exceeded expectations and awareness is well up. We’ve also recently advanced a major refresh of the Honda Online Store to accelerate the understanding of what car buying in the future can look like.”
R&R CD Kelly Putter said: “We wanted to develop a campaign that is striking, beautiful and gets noticed. But we also wanted to keep coming back to Honda’s key brand message – the power of dreams – which included the promise of dreaming bigger and getting more.
“ … More style, more sophistication and more value. All of which we delivered with the creation of a dreamy yet dynamic animated fish, and bold direct messaging that delivers the core proposition.
CREDITS
Client: Honda (Nobuya Sonoda, Peter Ashley, Alana Hutt, Frances Fan, Johann Howard, Jody Bews-Hair, Nidhi Ahuja
R&R: (Kelly Putter, Jen Rolfe, Aaron Jacobsen, Lauren Plumb, Graham Bannister, Jasmine Monga
Wavemaker: Grant Anderson, Megan Clapham, Matias Flores
InMotion: Rob Steele, Christian Greet, Emma Pirie
Photography: Lee Howell
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