AUCKLAND, Wednesday: Auckland agency PRIZM Digital NZ recently launched an innovative Mother’s Day campaign for Herbae par L’Occitane using a digitalised vending machine as the main redemption channel.
PRIZM director Tony Chang says this is the first digitalised vending machine of its kind to be used in New Zealand, and uses new technology to reach consumers in innovative ways.
“The campaign shared joy with consumers at Albany Mall by gifting randomised L’Occtaine
samples and gifts to shoppers via Facebook Messenger chatbot,” Chang said.
PRIZM incorporated Facebook Messenger Chatbot into its Mother’s Day campaign to increase customer engagement. Customers were asked a few simple questions on L’Occitane and skincare in general; they then received a unique QR code that could be used to redeem a L’Occitane sample or gift from the digitised vending machine.
“The campaign was a huge success,” Chang said. “Consumers loved the surprise and delight element along with our innovative technology. L’Occitane were thrilled with the outcome.”
- View the video below
About PRIZM Group
PRIZM has 200 employees in five offices – including Hong Kong, China, Canada and New Zealand. They have built a substantial track record of delivering effective solutions to excel in the digital world and are only just getting started in New Zealand. PRIZM Group also own DataTech which specialise in utilising data to create Artificial Intelligence augmented digital products and services to amplify their clients’ business potential.
About Expand PR
PR in NZ about this L’Occtaine campaign is being handled by Expand PR, a boutique consultancy that provides a dynamic range of media solutions to support you in telling your business story and promoting your brand.
Share this Post
