AUCKLAND, Today: Media intelligence business Isentia has expanded its Mediaportal platform with a new analytics dashboard, designed to make it easier for communications professionals to showcase the value of their activities and find fast insights.
Isentia NZmanager Russ Horell said: Customers across Asia Pacific now have access to quick, visual social and media coverage data, which will help them spot key themes or flag warning signs. The data and charts are customisable, so users can focus on the metrics appropriate for their campaign, including share of voice and automated sentiment.
“Analytics from the new dashboard are easily converted into reports that can be downloaded or shared via a link for distribution within the business. In addition, all charts can incorporate 12 months of data, easily conveying quarter-by-quarter or month-by-month changes.
“The dashboard provides a useful tool to help professionals meet growing expectations around reporting in the communications sector.
“We’re seeing increasing demand for reporting in the communication and marketing sectors. The ability to track themes and sentiment against campaigns can give professionals extra information for reports, whether to help prove the success of a campaign, justify budgets or as a basis for certain plans of action.”
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