AUCKLAND, Today: Creative agency Run is working with a University of Auckland academic to develop a novelty stress relief app. Called BadGood, the app aims to provide a fun way for users to let out their everyday frustrations.
Run creative director Raymond McKay said: “Unlike other stress relief apps that ask you to breathe in and breathe out, BadGood is more light-hearted.
“The difference between our app and others currently on the market is that it will use the full functionality of a smartphone to enable users to physically release their stress in an shareable way. We think it’s a world-first.”
McKay (a recent Campaign Asia-Pacific 40 Under 40 inductee) came up with the idea after experiencing his own daily frustrations.
Leading the team, along with McKay are Run design director Laura Cibilich and University of Auckland associate professor Suranga Nanayakkara, with Thisum Buddhika.
“We’re excited to be partnering with Run. Their energy and passion for this idea really stood out.”
Dr Nanayakkara, who is director of the Augmented Human Lab at Auckland Bioengineering Institute, said: “We’re excited to be partnering with Run. Their energy and passion for this idea really stood out and we’re working on developing new technologies that can make it happen, to help relieve stress quickly and easily.”
BadGood will be aimed at student users, who are never without their phones and under mounting everyday pressures of studying and life. Operating on the popular freemium model, it will be free to download and use.
Currently under development, the first release of the app is being planned for early 2019. People can register to be part of the beta testing phase at www.badgood.co.
About Run
Run is an award-winning creative agency based in Auckland, focused on creating quality strategy, ideas and unique solutions to help build and grow businesses and organisations. They work in partnership with their clients to deliver engaging graphic design and creative advertising for digital, print and TV.
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