AUCKLAND, Today: Concrete Playground unveils its new site, concreteplayground.com, ushering in a fresh era of deeper, intuitive urban exploration through a cutting-edge platform.
Revolutionised digital experience
Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their urban environments:
- Optimised Search Feature: The site features a sophisticated search functionality that improves SEO value and user discoverability
- Advanced Directory: An expanded directory with new filters allows for more detailed exploration of city attractions and offerings
- Enhanced Navigation: A new main navigation bar and faster loading times ensure a smoother, more responsive user experience
- Increased Ad Visibility: Updated ad placements offer more viewable ads, benefiting both users and advertisers
“We’re excited to be able to bring brands together with Concrete Playground to innovate, excite and drive results.”
New features to personalise urban interaction
The platform now includes several innovative tools to customise urban exploration:
- Playlist Creation: Users can create personalised playlists of their favourite spots and activities
- Trip Builder: This feature lets users design and map out their journeys, integrating seamlessly with Google Maps for navigation
Rich Fogarty, Founder & Director of Concrete Playground, comments: “We aim to be the essential tool for those who seek to explore and enjoy their city’s culture and lifestyle to the fullest.”
Part of the Scroll Media network
Scroll Media represents Concrete Playground in New Zealand, partnering with top publishers in sports, news, and more. They enhance publishers’ content for media agencies and clients.
Jane Ormsby, Managing Director of Scroll Media, states: “Concrete Playground brings a large audience and a level of expertise in talking to a demographic that’s getting increasingly challenging to engage.
“We’re excited to be able to bring brands together with Concrete Playground to innovate, excite and drive results. With display and content right through to integrations, partnerships and events the opportunities for brands are substantial,” she adds.
About Concrete Playground
Concrete Playground is Australia’s leading digital media platform for urban exploration. We empower our audience to discover the best things to do in their city, connecting them with authentic experiences, hidden gems, and cultural hotspots.
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