AUCKLAND, Today: Thousands of New Zealanders frequent New World daily, each carrying unique stories. New World, with DDB Group Aotearoa, introduces Find Your Wonderful, celebrating these diverse experiences.
At the campaign’s heart are the community, shoppers, and staff stories, illustrating how small moments at New World lead to remarkable experiences, connecting everyone involved.
The initiative spotlights three true stories of Wendy, Dave, and Samara, depicting their individual paths and their collective convergence into a broader narrative.
“Through ‘True Stories’, we aim to capture the essence of the experiences our stores offer in an emotive and engaging way.”
Giselle Bleakley, Head of Marketing & CX at New World, shares, “Through ‘True Stories’, we aim to capture the essence of the experiences our stores offer in an emotive and engaging way.”
Creative Director at DDB Group Aotearoa, Courtney Dow, remarks, “New World, as the country’s feel-good supermarket, plays a meaningful role in the everyday.”
Emphasising the personal touches like fresh sandwiches or exceptional service, New World consistently seeks to enrich customer experiences, allowing each visit to uncover something more wonderful.
CREDITS
Client: New World
Foodstuffs Group General Manager: Marketing Media: Dominic Quin
New World Head of Marketing & CX: Giselle Bleakley
New World Senior Marketing Manager: Brand & Strategy: Deb Fell
New World Brand Manager: Warsha Lata
Agency: DDB Group Aotearoa
Production Company: FINCH
Director: Paola Morabito
Executive Producers: Loren Bradley / Bex Kelly
Producer: Mark Foster
DOP: Marty Williams
Offline Editor: Simon Price
Colourist: Alana Cotton
Online Editor: Stu Bedford
Grading: Images & Sound
Audio: Franklin Rd Music & Sound
Sound Rearrangement / Sound Engineer: Stefaan Van Leuven
Song: (You) Got What I Need, Freddie Scott
Vocalist: Mikayla Sippel
Music Supervisor: Jonathan Mihaljevich
Media Agency: PHD
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