News Corp Australia is to prevent people using adblockers from accessing digital content as it looks to fight back against readers who are circumventing ads and “destroying” the media firm’s business model.
Aussie ad site Mumbrella says the publisher is to launch a trial where it will tell people who block ads they can only access content if they turn off the technology, a move adopted by several US publishers already.
News of the trial comes after media executives at the International News Media Association world congress urged the industry to take a harder line with adblockers.
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