LONDON, Monday: Manal Rostom, who founded Facebook group Surviving Hijab, has told the Wacl (Women in Advertising & Communications) conference that she had called out Nike for not featuring “any women that looked like us”.
She told Campaign UK: “Their women looked hot in shorts with a ponytail bobbing side to side. But there was no representation of Muslim women, so I emailed them.”
Since sending the email, Nike has released performance headwear – which she modelled.
Rostom said that “even competitors” are slowly embracing diversity and driving change, highlighting Adidas, Apple, H&M and Gap for their latest efforts.
- Full story here
- Women in Advertising & Communications: https://wacl.info
- The Nike Hijab line is now available in NZ: nike.com/nz/t/pro-hijab-eM8PAL
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